What happens when fashion exists outside of time altogether?
The Motherboard is BÁJ's second original campaign — conceived at the intersection of fashion, engineering, and space. A fictitious future where design inspiration is not cyclical but dimensional. The campaign's central argument: that acknowledging time as a design material rather than a constraint unlocks a visual language that belongs to no season and no era — only to itself.
The Print.
The Motherboard encapsulates the brands identity. Parallel to a computer’s motherboard, the print serves as a backbone that ties all components of the BÁJ brand together.
The Coat
The CPU Coat takes an artisanal approach, designed with a zoomed version of the Motherboard print. In the spirit of emblematic two-dimensional and geometrical design, reflects the BÁJ expertise.
The Scarf.
The Collaboration.
In collaboration with multi-medium artist, Mike Texada. The Motherboard print has been re-imagined and conceptualized into an immersive 3D world.
